Fund for Annual Operations – Maintaining a Grassroots Effort
A campaign is only as effective as it is efficiently organized. A gift to the Fund for Annual Operations helps Heartland attract and keep the best and the brightest staff and hire the most highly skilled and qualified contractors. It also helps to offset the costs of office expenses, in addition to funding general advertising and promotional efforts.
Heartland Truly Moving Pictures must maintain its base of annual gifts while conducting The Campaign for Heartland Truly Moving Pictures. Operational support is included as a component to emphasize the importance of annual gifts to Heartland, and represents operating costs for the organization for the duration of The Campaign.