New Marketing Volunteer Opportunities at Heartland!  

It’s hard to believe that it’s August already! For all of us at the offices, August is actually when we joke that the Festival really begins. It seems like everything after August 1 is just a blur as we prepare for 10 days of amazing film! Since we’re getting so close to “crunch time” we are also in need of some volunteers that are passionate about spreading the good news about Heartland – both for the Festival and for our year-round programming!

The Festival Street Team
As you may or may not know, we have had a group of awesome volunteers that have helped us distribute materials to surrounding businesses and organizations. Although this has been a great success, we decided to change up the format this year to get even more people interested in helping out! This year, we are looking to assemble 5 teams – 1 for each area of Indianapolis (north, south, east, west, downtown) to help us pass out materials to local businesses and organizations. We’re specifically looking for people that are passionate about their neighborhood and are connected to all the tiny niche businesses in the area!

Heartland Ambassadors
A completely new program this year, the Heartland Ambassador team will be a crafted group of extra awesome people who can and love to speak eloquently about Heartland Truly Moving Pictures. This group will go through a brief training process and be provided materials needed to speak publicly to groups around the city about getting excited and involved in Heartland. Each member will be challenged to make significant connections with surrounding organizations and people that want to support all that we do. As this program is a bit more beefy, stay tuned as we roll out the details over the coming months. (probably post-festival, if I’m honest!) :)

Heartland Advocacy Managers
Alright national Heartland lovers, this one’s for you! This amazing bunch will focus on utilizing our discussion guides and curricula to host screenings and discussion groups in their home or any other place in which they have easy access. This particular group will be all over the country and communicate frequently with me on the latest guides as well as what’s happening with Heartland so that they can help us to spread the word. Similar to the Ambassador program, this group will also go through a training process and be provided with appropriate materials to best educate their audiences getting involved with Heartland. Stay tuned for more on this one as well!

Heartland Bloggers
If you’re reading this then there’s a good possibility that you are as passionate as we are about social communication! Your very own Allison Ackmann will be heading up a group of word-savvy folks to help us raise awareness of the films at this year’s Festival. That’s right. These folks actually get to watch films early! If you can prove to use that you are an avid writer and blogger and especially if you have a happenin’ blog yourself, then let’s talk!

If you are interested in any of these positions, please take a few moments to fill out the volunteer registration form on our site indicating your interest. We’ll be finalizing the teams for the Festival Street Team and Blogger groups in the next week or two. For the other groups, you have a bit more time.

If you have any questions about these positions please email me or give me a call at 317.464.9405! These groups are very important to our ongoing outreach for Heartland and I truly hope you consider joining the marketing team! (Plus, we’re definitely the coolest people in the office to work with).

Katie Pellerin, Strategic Marketing Manager